S2C Distributes Snowbush PCIe and SATA IP in China
Jul 12, 2011

S2C Distributes Snowbush PCIe and SATA IP in China

PHY cores are silicon proven at up to 12.5 Gbps and on 40nm processes

Shanghai, China - July 11, 2011 - S2C Inc., a leading rapid SoC/ASIC prototyping solutions provider, announced today its plans to distribute the Gennum Corporation Snowbush IP in China. The Gennum Snowbush IP Group, a leader in high-speed serial interface IP (intellectual property), offers one of the industry's most robust, widely-deployed and production-tested family of IP cores for today's most demanding high-speed serial communication protocols and applications. S2C has been distributing IP in China since 2007 with sales offices and applications engineering support located in Shanghai, Beijing and Shenzhen China.

Snowbush IP offers one of the industry's broadest silicon-proven PHY IP portfolios covering key standards, including PCI Express®, SATA/SAS, SuperSpeed USB 3.0, XAUI, Gigabit Ethernet and 10G Ethernet.  Snowbush IP solutions for PCI Express consists of PHYs, configurable digital controllers, and high performance AMBA 3 AXI or AMBA 2 AHB bridges - all integrated together to provide end-to-end solutions.  Additionally, Snowbush IP supports SATA delivering PHYs integrated with configurable SATA controllers available as: AHCI-compliant SATA 3, 2, 1 Host Controller that connects to either PCI Express Controller or AMBA AXI or AMBA AHB Bridges.

"We are excited to work with Snowbush IP who has a proven track record in delivering high quality, high-speed serial communication protocols such as PCI Express, SATA/SAS, SuperSpeed USB 3.0, XAUI, Gigabit Ethernet and 10G Ethernet. We foresee a large demand for these IPs in advanced process nodes as the complexity of designs in China continues to increase dramatically," said Toshio Nakama, CEO of S2C. "S2C also plans to develop Snowbush IP reference designs on S2C TAI Logic Modules so our customers can have working designs on FPGA prototypes early in the design cycle. Rapid SoC/ASIC prototyping using FPGA is becoming a mainstream hardware verification and concurrent software development methodology."

"Our high-speed interface IP products are an excellent fit with S2C's SoC IP portfolio. With their strong sales and application teams, we believe that Snowbush IP can help accelerate customers' time to market with highly differentiated products," said Alan Tsun, General Manager of the Gennum Snowbush IP Group.

About the Gennum Snowbush IP Group

The Gennum Snowbush IP group offers a team of interconnect specialists to design and deliver silicon-proven, high-speed serial interface IP. Comprising one of the industry's most robust, widely-deployed, production-tested and customizable family of IP cores, the Snowbush IP portfolio satisfies the needs of today's most demanding high-speed serial communication protocols and applications. The offering includes complete, integrated, PHY and controller solutions for standards like USB, PCI Express® and Serial ATA (SATA), and single and multi-standard SerDes for applications with data rates from 1 Gb/s to over 10 Gb/s. Gennum's Snowbush IP group is committed to supporting customers with diverse foundry and process requirements, offering IP cores for TSMC, UMC, Common Platform, SMIC, and Fujitsu processes. For more information visit www.snowbush.com.

About Gennum

Gennum Corporation (TSX: GND) designs innovative semiconductor solutions and intellectual property (IP) cores for the world's most advanced consumer connectivity, enterprise, video broadcast and data communications products. Leveraging the company's proven optical, analog and mixed-signal products and IP, Gennum enables multimedia and data communications products to send and receive information without compromising the signal integrity. A recognized award-winner for advances in high definition (HD) broadcasting, Gennum is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Germany, India, Japan, Korea, Mexico, Taiwan, the United States and the United Kingdom. www.gennum.com.


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